MWI USA LLC

MAD International (Marketing and Distribution International) is a Japan-based food and beverage specialist firm headquartered in Maebashi, Gunma, with a Tokyo sales office, warehouse facilities, and a brewery in Higashimurayama. The company serves as a bridge between international and domestic food and beverage manufacturers, brands, retailers, and consumers, facilitating market access into the Japanese food and beverage sector. Operating under the full corporate name MAD International Co., Ltd. (????MAD?????????), the business brings hands-on expertise across the full commercial lifecycle — from initial market entry and regulatory compliance through to ongoing sales, distribution, and logistics management.

The company's core service offering spans lead generation and new customer acquisition, supply chain management, product launch and sales support, import compliance and regulatory affairs, and end-to-end logistics covering ambient, chilled, and frozen temperature requirements. For manufacturers seeking to enter or expand within Japan, MAD International functions as an outsourced sales team, leveraging deep knowledge of local retail dynamics to achieve broader shelf placement and distribution reach. For retailers, the firm offers product sourcing via its overseas networks, including the development of bespoke and private brand products tailored to specific market requirements.

MAD International's value proposition rests on three pillars it identifies internally as Know How, Know Who, and Hands-On execution. The team possesses direct, practical experience in the Japanese food and beverage market, including regulatory navigation and import procedures. The company also maintains an established network of relationships with retailers, distributors, importers, manufacturers, and food service operators across both domestic and international markets. Critically, the firm positions itself not as a consultancy but as an active partner, working alongside clients from concept stage through to realized sales.

Beyond its core market-entry and distribution services, MAD International operates a portfolio of related businesses under its group structure, including MAD Whale Islands, MWI USA, and Distant Shores Brewing — the latter supported by a dedicated brewery facility in Tokyo. This brewing arm signals direct involvement in beverage production in addition to the company's distribution and commercial support services.

The firm is well-suited to international CPG manufacturers seeking a knowledgeable, operationally capable partner for Japan market entry, as well as Japanese retailers looking to source differentiated international food and beverage products or develop private label ranges with global manufacturing partners.