Midi Bites

Midi Bites is a women-owned, plant-based snack brand that produces refrigerated protein bites made from whole-food ingredients. Founded in 2018 by Majo, a holistic nutritionist and mother of two, the company was built on the philosophy that better snacking comes from simplifying recipes rather than adding more ingredients. The brand positions itself as a fresh alternative to conventional protein bars, offering bite-sized snacks in resealable bags that give consumers portion flexibility without the constraints of a traditional bar format.

The product line currently includes four flavors — Chocolate, Peanut, Salted Cashew Crunch, and Almond — each formulated with a short list of whole-food ingredients including oats, dates, nut or seed butter, and pea protein. The snacks contain no preservatives, which necessitates refrigerated storage. Products ship at ambient temperature and are intended to be refrigerated upon receipt, remaining portable for up to seven days after removal from refrigeration.

Midi Bites carries several third-party certifications that distinguish it in the better-for-you snack segment. The products are certified vegan, certified gluten-free, and Non-GMO certified — not simply self-declared claims. The company is also a Certified Woman-Owned Business. These credentials position Midi Bites within the clean-label, allergen-conscious, and values-driven consumer packaged goods space.

The brand targets health-conscious consumers seeking convenient, nutrient-dense snacks suitable for a wide range of occasions, including school lunches, athletic activities, workdays, and workouts. The product is marketed to both children and adults, reflecting the founder's original intent to create a snack that the whole family would enjoy. The snacks are available directly to consumers through the brand's website in single-flavor packs (6- or 12-count), a starter sampler featuring all four flavors, and an 8-bag Variety Bundle.

As a small-batch, founder-led brand with roots in home kitchen development, Midi Bites represents the emerging category of refrigerated, minimally processed protein snacks that prioritize ingredient integrity and clean-label transparency over shelf stability.