Max Borges Agency

Max Borges Agency (MBA) is a specialized public relations firm focused on consumer technology, lifestyle, health and wellness, and innovative product brands. The agency partners with ambitious consumer brands to drive national media attention, product launches, and sustained brand coverage throughout the year. With a team of 35 or more media professionals, the agency offers a comprehensive suite of PR services that go well beyond what a single in-house PR person could deliver, positioning itself as a full-force agency with a robust network of journalists, media contacts, and influencers. MBA's client roster spans a wide range of consumer product categories, including active noise-cancelling headphones, luggage and travel accessories, home fitness equipment, electric vehicles, pizza ovens, electronic instruments, professional video products, boxing and kickboxing gym equipment, and technology recommerce services. The agency describes itself as one of the top consumer PR agencies focusing on product coverage and brand exposure in consumer tech and adjacent lifestyle markets. A key differentiator is its data-driven approach: MBA's internal data team continuously analyzes thousands of pieces of media coverage to identify which outlets, journalists, and influencers most effectively boost client traffic, SEO performance, and sales conversions. This intelligence informs ongoing strategy and campaign optimization. On the product PR side, MBA handles product launches, review programs, lifestyle roundups, gift guide placements, deals and e-commerce roundups, YouTube reviews, media tours, events, and media beta test programs. For brand PR, the agency manages corporate milestone announcements, funding announcements, executive positioning, thought leadership campaigns, data storytelling, and creative storytelling initiatives. MBA also provides robust strategy and reporting services, including a real-time trend dashboard, daily coverage monitoring, monthly coverage reports, bi-annual KPI reports, global reporting, and a collective intelligence report. Client testimonials highlight MBA's relentless pursuit of media coverage, fresh ideation, and consistent placement in top-tier media outlets. The agency has worked with clients through notable growth periods, including client exits and IPOs, and has been recognized as a long-term strategic partner for brands seeking sustained visibility in competitive consumer markets.