Madres LLC

Madres Churros is a Hawaii-based specialty food company founded in 2019 by Janeé Gutierrez, specializing in gluten-free, vegan poi churros made with locally sourced Hawaiian ingredients. What began as a small farmers market pop-up in San Diego has evolved into a beloved brand known for its innovative approach to traditional churros. The company creates convenient air-fry-or-bake churros inspired by founder Gutierrez's Mexican heritage and her love for Hawaii. Madres Churros offers both Original Churros and unique Poi Churros made with locally sourced poi, a Hawaiian staple made from mashed taro root. The company serves the consumer packaged goods industry through pop-ups, catering services, and retail distribution across Oahu. Their products cater to health-conscious consumers seeking gluten-free and vegan dessert options. The company has gained recognition for its commitment to using local ingredients and supporting Hawaiian agriculture. Madres Churros has been highlighted during Hispanic Heritage Month and has participated in various food festivals and events throughout Hawaii. The brand focuses on bringing joy through convenient frozen churros that can be easily prepared at home, positioning themselves as 'the party in your freezer.' Their product line includes homemade sauces and toppings that complement their churro offerings. The company has expanded from its original San Diego roots to establish a strong presence in the Hawaiian market, with plans for further growth in the frozen dessert category.