Made You Feel

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About

Made You Feel is an earned creative agency that specializes in building cultural relevance for brands through strategic storytelling and earned media. The agency focuses on moving people and culture through stories that resonate, helping brands disrupt culture and shape the future. Their comprehensive services include brand story and strategy development, earned media and influence campaigns, and creative campaign launches. The agency has demonstrated expertise in working with consumer packaged goods brands, having successfully executed campaigns for notable clients including Dr. Squatch (viral soap campaigns), Amy's Kitchen (social buzz and cultural relevance), TUSHY bidets (ongoing commerce product placements), and other consumer brands. They specialize in creating cultural moments through strategic PR, influencer collaborations, media relations, thought leadership, and social-first earned creative campaigns. The agency has secured coverage in major media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Business Insider, CNBC, USA Today, and People Magazine, demonstrating their ability to generate significant earned media value for their clients.

Services & Capabilities

Made You Feel offers comprehensive earned media and creative services specifically relevant to consumer packaged goods companies. Their core capabilities include brand positioning and narrative development, strategic media relations and thought leadership, influencer and creator partnerships, product launch campaigns, cultural stunts and experiential PR, social-first earned creative campaigns, and talent brand collaborations. The agency has proven expertise in generating viral moments and cultural buzz for CPG brands, with successful case studies including Dr. Squatch's viral campaigns, Amy's Kitchen's social engagement strategies, and TUSHY's ongoing product placement initiatives. They excel at trendjacking, affiliate PR, and creating campaigns that drive both earned media coverage and direct consumer engagement.

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