Lucci Lambrusco

Lucci Lambrusco is a sparkling red wine brand co-founded by model and entrepreneur Ashley Graham, built around Italy's storied Lambrusco wine tradition. The brand was born out of a genuine gap in the market: despite Lambrusco being a widely enjoyed wine among enthusiasts, it remained difficult to find in mainstream retail and restaurant settings in the United States. Lucci was created to change that, bringing an authentic, high-quality Lambrusco to a broader audience. Sourced and crafted in Emilia-Romagna, Italy — widely considered the heartland of Lambrusco production — the wine is produced in partnership with fifth-generation winemakers who bring deep regional expertise and a legacy of award-winning viticulture to every bottle. The flagship expression is a dry, fruit-forward sparkling red wine blended from 50% Lambrusco Salamino and 50% Lambrusco Marani, two of the most respected grape varieties within the Lambrusco family. At 11% ABV, the wine is lightly effervescent and designed to be served chilled, striking a balance between approachability and complexity. Tasting notes highlight vibrant blackberry and plum character, supported by a refreshing fizz and a dry, well-balanced finish. The versatility of the wine is a key brand pillar — it pairs well with rich pasta dishes, lighter Italian fare, and is equally enjoyable on its own. Lucci also positions itself as a cocktail-friendly wine, offering recipe content around sparkling cocktails made with Lambrusco as a base. The brand's target consumer is the modern wine drinker who values authenticity, flavor, and occasion-ready versatility, whether at intimate gatherings or larger celebrations. Lucci's go-to-market approach emphasizes lifestyle branding, food and cocktail pairing content, and the personal story of its co-founder to drive consumer connection and category education around a wine style that remains underrepresented in the U.S. market.