LSG

LSG is a strategic communications and public affairs agency that partners with leading brands, organizations, and industry coalitions to manage reputation, navigate regulatory complexity, and drive measurable impact. Operating across a broad range of industries including energy, technology, cannabis, and beyond, the agency provides integrated services spanning public relations, media relations, advocacy programming, message testing, community organizing, and digital communications. LSG positions itself as an impact agency, emphasizing data-driven methodologies and audience-specific messaging to achieve tangible outcomes for its clients.

The agency has demonstrated expertise in managing large-scale stakeholder communications for complex, high-profile initiatives. Notable engagements include orchestrating public affairs and communications for a coalition of 12 leading energy, petrochemical, and power generation companies working on carbon capture and storage (CCS) collaboration in a major U.S. market. In that effort, LSG conducted message testing, secured national and regional earned media coverage, developed campaign websites and digital advertising, and engaged local community stakeholders to measurably increase awareness and favorable opinion of CCS technology.

In the cannabis sector, LSG designed and executed a comprehensive multi-state communications campaign for one of the world's largest cannabis companies, supporting federal and state legalization efforts. The campaign secured national earned media placements around signature legislation and drove targeted communications across 14 states. LSG also collaborated with the client to develop a thought leadership video interview platform featuring prominent members of Congress, industry influencers, and opinion leaders.

For a major global delivery app technology company facing regulatory headwinds amid rapid growth, LSG deployed community organizers to collect nearly 2,000 corporate stories and prepare over 750 trained messengers for deployment in key advocacy campaigns — demonstrating the agency's capacity for large-scale grassroots and stakeholder mobilization.

LSG's core capabilities are grounded in three organizational values: accountability through data-driven measurement, collaboration through an inclusive team culture, and a relentless commitment to strategic and actionable work. The agency attracts diverse talent and serves clients seeking to grow, evolve, and protect their brands and reputations in complex public and regulatory environments.