Low and Slow Snacks

Low and Slow Snacks is a pioneering snack food company dedicated to bringing the authentic flavors of real wood-smoked BBQ to the snack aisle. Founded by friends Jared and Paul, the company was born from a shared passion for barbecue and a desire to create the first and only truly authentic BBQ snack food brand. Unlike conventional snack companies that rely on artificial smoke flavoring, Low and Slow Snacks uses real hickory wood and a proprietary smoking process to infuse their products with genuine BBQ aroma and taste. Their journey began after a dinner and a few bourbons, quickly evolving into an obsession to perfect the art of smoked snacks.\n\nThe company’s flagship products include Hickory Smoked BBQ Cheese Puffs, Hickory Smoked Jalapeño Cheese Puffs, Hickory Smoked BBQ Potato Chips, and a BBQ Sample Pack, all of which are crafted with the same attention to detail and commitment to quality that defines great barbecue. Each snack is smoked low and slow, then seasoned with a secret rub that took years to develop, resulting in a flavor profile that is both bold and authentic.\n\nLow and Slow Snacks operates in the consumer packaged goods (CPG) industry, with a focus on snack food manufacturing, BBQ flavor development, and distribution. Their products are designed for BBQ enthusiasts and snack lovers alike, offering a unique alternative to mass-market snacks that often lack true BBQ character. The company’s dedication to authenticity has earned them a loyal following, with customers praising the rich, smoky flavor and high-quality ingredients.\n\nDistribution channels include direct-to-consumer sales through their website, as well as partnerships with retailers such as Hy-Vee and The Home Depot, where their snacks have gained significant traction. The company’s innovative approach has positioned them as a leader in the smoked snack category, and their commitment to quality continues to drive growth and brand recognition.\n\nLow and Slow Snacks is more than just a snack company; it’s a celebration of BBQ culture and craftsmanship, bringing the experience of a backyard smokehouse to consumers nationwide. Their story, products, and relentless pursuit of authentic flavor make them a standout in the competitive snack food market.