LOHSO

LOHSO is a better-for-you condiment brand producing a low-sodium, coconut aminos-based sauce line designed as a direct alternative to traditional soy sauce. The brand was founded by a health-conscious entrepreneur whose personal wellness journey — including losing 100 pounds and overhauling her lifestyle — inspired the creation of a product that eliminates the common tradeoff between health and flavor. LOHSO stands for 'Lower Sodium Soy Sauce Alternative,' and the company's flagship product, SAUCE (branded as THE BROWN CAP™), is formulated with just two organic ingredients: organic coconut tree sap and sea salt. The result is a rich, balanced umami condiment that contains 53% less sodium than the leading soy sauce on the market. The product is entirely gluten-free and soy-free, and is made without gums, oils, or additives, positioning it firmly within the clean-label movement that is increasingly driving consumer purchasing decisions in the condiment and specialty sauce category. LOHSO sources its primary ingredient — organic coconut tree sap — through a dedicated partnership with an organic producer, underscoring the brand's commitment to quality sourcing and supply chain integrity. The coconut aminos base is processed to deliver a savory depth of flavor that mirrors traditional soy sauce without the characteristic coconut taste, making it broadly applicable across culinary uses including dipping, drizzling, marinating, and general cooking. LOHSO targets health-conscious consumers who are navigating dietary restrictions such as gluten intolerance or soy allergies, as well as those actively reducing sodium intake without sacrificing flavor. The brand's positioning — encapsulated in the tagline 'Better by Choice' — resonates with the growing segment of intentional, wellness-oriented consumers in the natural and organic food space. As a direct-to-consumer brand retailing its current sauce at $14.99 USD, LOHSO operates at a premium price point consistent with organic, clean-label specialty condiments. The company represents an emerging player in the coconut aminos and soy sauce alternative segment, a category that has seen significant growth as consumers seek out allergen-friendly and reduced-sodium pantry staples.