Liquid Ventures

Liquid Ventures Studio is an Italian-founded venture builder and startup studio operating at the intersection of entrepreneurship, investment, and the global no and low alcohol beverage market. Structured as a startup studio, the company was established by three internationally recognized experts in the beverage and spirits industry with the dual mission of launching proprietary brand projects and accelerating early-stage startups on a global scale. The firm focuses exclusively on the no and low alcohol segment, positioning itself as a strategic architect of next-generation beverage brands in one of the fastest-growing categories within the FMCG and consumer beverages landscape. Its operational model is built around three core pillars: building new brands from inception, financing emerging ventures, and scaling them into international markets. This integrated approach allows Liquid Ventures to act not merely as a passive investor but as an active co-creator, combining capital deployment with deep operational expertise in brand development, premium product positioning, and international market entry. The founding team brings an exceptional track record across the global spirits and beverage industry. The CEO and co-founder previously founded ENGINE Gin, a premium spirits brand that achieved international commercial success before a successful exit in 2024, demonstrating the studio's capability to build and exit high-value beverage assets. A second co-founder served as CEO of Campari Group from 2007 to 2024, presiding over the company's growth from approximately 2 billion to 13 billion euros in value — one of the most significant value-creation stories in the global spirits industry. The third co-founder is the president of Velier SpA, an Italian beverage company with revenues exceeding 150 million euros and international recognition as a leading authority in rum and fine distillates. The board of directors further strengthens the studio's profile with industrial, financial, and geopolitical expertise. A board member leads the Fontana Group, a world leader in precision fastening systems and an active serial investor in high-potential startups, bridging Italian industrial manufacturing with the innovation economy. Another board member is a globally recognized authority on technology policy, digital economy, and innovation, a bestselling author, former Senior Advisor for Innovation at the U.S. Department of State, and currently a board partner at global venture capital firm Amplo, as well as a Distinguished Professor at the University of Bologna Business School. Liquid Ventures Studio targets the no and low alcohol beverage category as its primary domain, a market experiencing significant global growth driven by shifting consumer preferences toward health-conscious and mindful consumption. The studio is positioned to serve early-stage founders seeking strategic acceleration as well as to originate and develop its own proprietary brand portfolio. With roots in Italy and a network spanning international beverage, investment, and policy ecosystems, Liquid Ventures brings a rare combination of operational brand-building experience, institutional-grade industry knowledge, and financial backing to the emerging generation of beverage entrepreneurs.