Lemonade Public Relations

Lemonade PR is a full-service public relations and brand communications agency with over a decade of experience serving clients across hospitality, food and beverage, retail, and events industries. Founded by industry veterans with extensive agency backgrounds, the firm offers a comprehensive suite of communications services designed to connect brands with their target audiences through strategic media relations, influencer marketing, and brand consulting. The agency positions itself as a creative yet results-driven partner, combining media expertise with fresh, audience-focused strategies to deliver measurable outcomes for clients.

The agency's core service offerings span public and media relations, image and brand consulting, influencer marketing campaign management, photography and content creation, event activations and brand partnerships, crisis communications, event management, and media buying. This breadth allows Lemonade PR to serve as a single strategic partner for brands seeking cohesive, multi-channel communications support.

Lemonade PR has built a notable client roster within the spirits, hospitality, and food and beverage sectors, having worked with well-known brands such as Woodford Reserve, Fords Gin, and Brown-Forman, as well as hospitality groups including White Lodging Services and the Louisville Marriott Downtown. The agency has also supported major sporting events, including the 2024 PGA Championship, where its earned media efforts contributed to record-breaking sales performance. These engagements demonstrate the firm's ability to operate across both local market activations and large-scale national campaigns.

In the influencer marketing space, the agency is skilled at developing campaigns across diverse budget levels, identifying brand-aligned talent, managing complex multi-stakeholder timelines, and producing original content. A flagship example includes managing a nationwide influencer campaign for Woodford Reserve centered on the Kentucky Derby, coordinating more than 40 influencers simultaneously.

The agency's brand consulting practice evaluates and refines a company's visual identity, messaging, and strategy to ensure consistency across all consumer touchpoints, including social media, websites, retail environments, and office spaces. Content creation and photography services complement these offerings by producing authentic visual assets that reinforce brand narratives.

Lemonade PR also offers crisis communications support, available on short notice for brands and public figures navigating reputational challenges. Their event management capabilities focus on intimate gatherings of under 100 guests, designed to foster authentic audience connections. Media buying services round out the portfolio, with data-informed planning across traditional, digital, and social channels tailored to specific budget parameters and demographic targets.

Geographically rooted in the Louisville, Kentucky market, the agency maintains strong local media relationships while operating campaigns at the national level, making it well-suited for regional brands seeking broader exposure or national brands requiring local market expertise.