Ladder 17 LLC

Ladder 17 LLC is a purpose-driven marketing consulting firm based in Durham, North Carolina, specializing in strategic marketing services for early stage and growth startups in the FoodTech, AgTech, and Consumer Packaged Goods (CPG) sectors. Founded and led by Megan Thomas, a senior marketing and communications leader with extensive experience in consumer behavior and brand development, Ladder 17 LLC is dedicated to helping founders and business leaders differentiate their brands, engage target audiences, and drive adoption of innovative food products and technologies. \n\nThe company’s core services include marketing consulting and strategy, branding, FoodTech engagement and adoption strategy, and marketing plan development and implementation. Ladder 17 LLC works closely with clients to audit language and messaging within the FoodTech sector, craft compelling messaging strategies, build engagement, and shape perceptions to win over customers and stakeholders. Their approach is highly tailored, focusing on the unique challenges and opportunities within the FoodTech and AgTech industries. \n\nLadder 17 LLC has an impressive track record of working with notable clients such as Pairwise, Fulcrum, and The Hartman Group. The firm played a pivotal role in establishing successful marketing strategies that led to positive brand perceptions and significant business milestones, including Pairwise’s $90M Series B fundraising. Testimonials from industry leaders highlight Megan Thomas’s expertise in identifying consumer opportunities, contextualizing emerging food technologies for senior audiences, and delivering strategic guidance that drives measurable results. \n\nIn addition to client services, Ladder 17 LLC produces the FoodTech Stories Podcast, featuring conversations with innovators, leaders, and storytellers shaping the future of food. The company also maintains an active blog, sharing insights on strategic marketing, brand building, consumer behavior, and FoodTech acceptance. \n\nLadder 17 LLC’s capabilities extend across organic/natural, over-the-counter/health and beauty care (OTC/HBC), and better-for-you food categories. Their services are designed to help clients build awareness, drive adoption, and achieve growth through effective digital and social media marketing. The firm is committed to protecting client privacy, delivering value through every engagement, and supporting the success of mission-driven startups and established brands alike. \n\nWith a focus on innovation, strategic thinking, and industry expertise, Ladder 17 LLC stands out as a trusted partner for companies seeking to navigate the evolving landscape of FoodTech, AgTech, and CPG marketing.