Kulli Purple, Inc.

Kulli is a better-for-you beverage brand rooted in Peruvian culinary tradition, offering a modern interpretation of chicha morada — a centuries-old Incan drink made from purple corn. Founded in 2016 by Marcel and Dimos, the brand was born from a personal health journey and a desire to fill a gap in the functional beverage market by celebrating anthocyanins, the powerhouse antioxidants found in purple corn that have been revered since the time of the Incan empire. The product is inspired by Marcel's grandmother's traditional family recipe, which combines purple corn with pineapple skin, cloves, cinnamon, and a signature natural ingredient passed down through generations. Kulli brings this ancient superfood formulation into a convenient, modern, canned format for today's health-conscious consumer. The drink is non-carbonated and positioned as a low-sugar, low-calorie functional beverage, containing only 8 grams of total sugar and 40 to 45 calories per serving. It is crafted with organic ingredients and non-GMO purple corn, and is certified gluten-free and vegan, making it accessible to a wide range of dietary lifestyles. The product is rich in natural antioxidants, specifically anthocyanins, which are polyphenolic compounds associated with anti-inflammatory and digestive health benefits. Kulli targets the growing segment of health-aware consumers seeking functional beverages with authentic cultural roots and clean ingredient profiles. The brand distinguishes itself from conventional functional drinks by leaning into its Peruvian heritage and the ancient nutritional legacy of purple corn rather than relying on synthetic additives or trending supplement blends. With retail partners already in place, Kulli is actively expanding its distribution footprint. The co-founder's background in CPG within the Greek market provides the brand with international consumer goods perspective, while the product's unique flavor profile and nutritional positioning set it apart in the increasingly competitive better-for-you beverage category.