Kraut Food Studio

Kraut Food Studio is a boutique Food & Health Innovation Consultancy that integrates knowledge in the health and nutrition space with over 10 years of expertise in F&B strategy and innovation. They collaborate with B2B and B2C brands by helping them understand trends and consumer behaviors shaping the market and apply them to create the next generation of healthy product concepts and brand positioning. The company specializes in transforming food, health, and nutrition trends into actionable brand opportunities and product concepts. Their services include food and health trends analysis, concept ideation, nutrition trends safari, opportunity mapping, product development, and brand guidelines. They work across various categories including sport nutrition, healthy snacking, functional drinks, future ingredients, gut and brain health, women's health, and alternative proteins and plant-based products. Led by founder Julia Varela Tarancón, a nutrition expert with extensive experience in food trends and innovation strategy, Kraut Food Studio has worked with notable clients including Coca Cola, Mahou San Miguel, Soyland, Mizu Collagen, Vero Amore, La Vendita, Beliv, Calvo, Huegli, and Nutrition from Water (NXW). The company offers services such as market research, consumer insights analysis, innovation territories detection, co-creation workshops, concept validation, qualitative interviews, brand positioning, and strategic recommendations for communication and product positioning.