Koia

Koia is a consumer beverage brand specializing in ready-to-drink protein shakes designed for health-conscious consumers seeking a dairy-free, low-sugar, high-protein alternative to conventional protein beverages. The brand positions itself at the intersection of taste and nutrition, offering products that are creamy and craveable while delivering meaningful macronutrient profiles — 18 grams of protein and only 4 grams of sugar per 12-fluid-ounce bottle. Koia's formulations are built around a proprietary plant-based protein blend combining brown rice protein, pea protein, and chickpea protein, providing a complete amino acid profile without the use of dairy or soy ingredients. The liquid base is almond milk, making the products suitable for lactose-intolerant consumers and those following vegan or plant-based diets. In addition to its protein content, Koia differentiates itself through the inclusion of a proprietary prebiotic fiber blend featuring agave fiber and chicory root fiber, contributing 7 grams of fiber per serving to support digestive wellness. Products are sweetened with a combination of organic cane sugar and monk fruit extract, minimizing sugar load while maintaining palatability. All products are Non-GMO, dairy-free, and soy-free, appealing to a broad spectrum of lifestyle and dietary preferences. Flavor offerings include Vanilla Bean and Banana Creme, among others, with the brand actively collaborating with third-party food creators — such as baker Perdi's — to extend flavor inspiration into adjacent food categories like baked goods. Koia's target market spans fitness enthusiasts, busy professionals, parents seeking nutritious lunchbox options, and general consumers looking for a convenient, feel-good functional beverage. The brand competes in the better-for-you RTD protein shake segment, emphasizing texture, flavor quality, and clean-label ingredient transparency as key differentiators over legacy protein shake brands known for chalky textures and artificial formulations.