KiuKiu

KiuKiu is a specialty food company that creates innovative mochi pancake and waffle mixes, bringing the unique chewy and bouncy texture (QQ) of traditional Taiwanese cuisine to American breakfast tables. Founded by John Liu, a Taiwan-born entrepreneur, the company offers three distinctive flavors: Ube (purple yam), Pandan Coconut, and Black Sesame. Each mix is crafted with premium heritage ingredients including rice flour from a fourth-generation family farm in Northern California, organically grown ube from the Philippines, pandan leaves from Thailand, and roasted black sesame from Taiwan. The products are gluten-free, vegan, dairy-free, non-GMO, dye-free, low sugar, and contain no preservatives, making them accessible to consumers with various dietary preferences. KiuKiu serves the growing market of health-conscious consumers seeking authentic Asian flavors and unique textures in convenient, ready-to-make formats. The company has successfully tested their products with over 1,000 taste testers and has built a strong direct-to-consumer presence through their e-commerce platform. Their products cater to the breakfast and specialty food market, particularly targeting consumers interested in Asian-inspired cuisine, gluten-free options, and premium pancake and waffle experiences. The brand emphasizes family heritage, quality ingredients, and the distinctive mochi texture that sets their products apart from traditional pancake mixes in the consumer packaged goods industry.