Key Communications

Key Communications is a Canadian strategic communications consultancy with over 20 years of experience delivering targeted and customized communications planning and execution across a wide range of industries and sectors. Founded and led by Diane, who built her communications career over 19 years inside one of Canada's most recognized brands, Tim Hortons, the firm has spent the past decade partnering with national associations, non-profits, startups, and global organizations to provide practical, results-driven communications support. The consultancy is well-suited to serve clients of all sizes, from large multinational corporations to brand new ventures, offering scalable support that adapts to varying budgets and organizational needs. Key Communications specializes in several core areas of communications practice, including internal communications, media relations, stakeholder engagement, member communications, and crisis and transition communications. The firm takes a strategic yet practical approach, first understanding each client's unique objectives, target audiences, and key messages before crafting and executing tailored communications strategies. A particular strength lies in audience segmentation and message development, with demonstrated expertise in reaching and resonating with diverse groups such as employees, franchise owners, association members, media, and general consumers. Case work highlights include launching a new business during the COVID-19 pandemic by crafting press materials and targeting regional media, resulting in direct sales; developing and executing a six-month strategic plan rollout for a major real estate association using multi-channel tactics and board-level voices; and serving as a communications conduit for a national safety engineering association during a leadership transition, managing internal messaging, social media, and stakeholder meetings to maintain organizational momentum. The consultancy also maintains a network of trusted partner agencies and specialists, allowing it to assemble integrated teams tailored to the specific demands of larger or more complex projects. This flexible model ensures clients receive seamless, full-service support regardless of project scope.