Katalyst Communications

Katalyst Communications is an Atlanta-based communications and public relations firm serving innovative brands across a range of industries. The agency is certified as both a Disadvantaged Business Enterprise (DBE) and Minority Business Enterprise (MBE), reflecting its commitment to diverse business ownership and inclusive business practices. Founded and led by a communications strategist named Hela, the firm has built a reputation for delivering high-impact PR and communications programs for startups, growth-stage companies, and established brands. Katalyst offers a comprehensive suite of communications services designed to help brands build visibility, manage reputation, and connect with target audiences. Core service offerings include communications strategy, messaging development, media relations, media training, influencer marketing, content writing, content marketing, thought leadership development, and affiliate marketing. The firm operates as a true strategic partner, embedding itself within client teams to deliver both high-level strategy and day-to-day execution. Katalyst has worked with a diverse portfolio of clients spanning technology, fintech, consumer health, real estate, and media sectors, including brands such as PadSplit, Modern Fertility, Pocket Casts, GROUNDFLOOR, and Singulos Research. The agency is particularly adept at launching new products and companies, managing crisis communications, coaching executives on media and sensitive situation responses, and building earned media programs from the ground up. Client testimonials consistently highlight the firm's rare combination of strategic thinking and hands-on execution, as well as its ability to quickly become a trusted extension of in-house marketing and communications teams. Based in Atlanta and operating under the #madeinATL ethos, Katalyst Communications positions itself as a boutique alternative to large PR agencies, offering senior-level attention and accountability on every engagement.