JUS By Julie

A direct-to-consumer juice brand built around blended, rather than cold-pressed, juices. The site's central claim is 'Blended is Better': the juices are never cold pressed, so the whole fruit and vegetable is used and the drinker gets a large dose of fiber, which the company says helps the body naturally detoxify. The product range is organized into cleanses, bottles, booster shots, meal replacements, snacks and gift cards. Cleanse programs are sold by duration, with one, two, three, four and five day options, plus themed programs including a 5 Day Reset, a 5 Day 'Til Dinner plan, a Soup + JUS combination, a Build Your Own cleanse and Group Cleanses for multiple participants. A 'Build a Cleanse' configurator lets customers assemble their own program. Educational and support content sits alongside the shop: a 'Which Cleanse?' selector, a cleanse guide, a digestive health section, the Blended is Better explainer, a JUS Journal and a press page. The company also runs a customer rewards program and an email list for news, events and promotions, and a launch sign-up block invites visitors to be the first to know when a new offering goes live.