JJ Insights

JJ Insights is a consumer insights and brand strategy consultancy that helps CPG, food service, and alcohol beverage brand teams understand how real people perceive and interact with their brands. Founded by two seasoned marketers and strategists with over 15 years of experience each, the firm specializes in translating complex human behavior into clear, actionable insights that inform branding, innovation, and product strategy decisions.

The company employs a blend of novel quantitative and qualitative research techniques to uncover the subtle elements that make brands memorable — including the colors, shapes, and language that resonate with consumers on a deeper level. This approach enables brand teams to develop strategic, evidence-based branding that is both rooted in reality and built to last.

JJ Insights has particular depth in the alcohol beverage sector, with hands-on experience helping whiskey and tequila brands innovate, renovate, and differentiate in competitive markets. Beyond beverages, the team brings meaningful experience across broader CPG and food service industries, making them well-suited to serve a wide range of consumer-facing brands. Their work spans innovation pipeline development, brand positioning, white space identification, and consumer ideation.

The firm is deliberately designed to be small and collaborative, prioritizing clarity and accessibility over jargon-heavy deliverables. Research outputs are crafted to be easy to understand, easy to share, and straightforward to act upon — a philosophy that distinguishes them from larger, more bureaucratic research organizations. Survey design, discussion guide programming, and qualitative moderation are core execution competencies, with a track record of making research engaging and practical for internal brand teams.

Co-founders Jeremy Neff and Jeremy Tyler bring complementary skill sets: Neff with a deep focus on insights methodology and alcohol beverage strategy, and Tyler with a broader background spanning CPG, food service, innovation, and ideation. Together they serve brand clients seeking honest, human-centered intelligence to guide strategic decisions.