Jetfuel

Jet Fuel Agency is a full-service digital marketing agency specializing in performance-driven growth strategies for direct-to-consumer (DTC), eCommerce, and subscription-based brands. Founded by Edwin Choi, who began his entrepreneurial journey selling goods on eBay in high school and launched his first Shopify store in 2009, the agency has grown into a globally distributed, remote-first team of digital marketers, brand builders, and creative strategists. The agency's core focus is on delivering measurable, data-backed results across the full digital marketing funnel, with particular emphasis on better-for-you and mission-driven consumer brands. Jet Fuel Agency operates across major advertising platforms including Meta, Google, TikTok, and Snapchat, managing over $25 million in PPC budget and having driven more than $200 million in ad-generated revenue. Their email marketing practice has contributed over $80 million in email-attributed revenue through advanced audience segmentation, A/B testing, and high-converting automated workflows. On the paid media side, the team employs real-time bid optimization, precise audience targeting, and continuous ROAS analysis to scale campaigns profitably. Creative services are a core offering, encompassing short-form video production, user-generated content (UGC)-powered creative, and conversion-focused visual design. The agency also provides web development services tailored to DTC and eCommerce brands, building conversion-optimized websites with integrated email and SMS automation flows, smart upsell mechanics, and seamless user experience design. All client reporting is delivered through real-time dashboards, with KPI frameworks customized to each client's specific business objectives. The agency distinguishes itself through a strong emphasis on client education and transparency, positioning clients as informed participants in their marketing strategies rather than passive recipients of agency services. This philosophy has contributed to a reported client retention rate of 94% in 2023, well above typical industry benchmarks. The team draws on decades of combined experience managing large advertising budgets for rapidly scaling online retail brands, applying a culture of continuous testing, data analysis, and iterative optimization. Core operational values include collaboration, curiosity, innovation, and a data-first approach to decision-making.