Jesse & Ben's

Jesse and Ben's is a consumer packaged goods brand specializing in frozen french fries, founded by two college friends turned restaurateurs and food entrepreneurs. The company traces its origins to 2010, when founders Jesse and Ben met during their freshman year of college and developed a shared passion for the food industry. By 2013, they had launched a food business on their college campus, and upon graduating in 2014, the duo relocated to Washington, D.C., where they purchased their first food truck and officially launched their operation by October of that year. The food truck venture proved successful, allowing them to expand to a second truck and gain meaningful traction in the competitive street food market between 2015 and 2018, during which time they transitioned from mobile food service into more traditional fast food formats. This hands-on experience in food service and direct consumer engagement laid the foundation for what would eventually become a retail CPG brand. Jesse and Ben's core product offering centers on frozen french fries that are positioned as both indulgent and better-for-you, distinguishing the brand in a category traditionally dominated by commodity products. The brand emphasizes flavor quality alongside a health-conscious profile, appealing to consumers seeking a more premium, cleaner alternative to conventional frozen fries. Their products are available through retail channels and can be located via a dedicated store locator on their website, as well as through direct-to-consumer online shopping. The company's origin story and founder-led brand identity are central to its marketing positioning, lending authenticity and a relatable entrepreneurial narrative that resonates with modern grocery shoppers. Jesse and Ben's occupies a niche in the frozen potato and snack aisle by combining restaurant-quality taste with better-for-you ingredient standards, targeting health-aware consumers who do not want to sacrifice indulgence.