ARIVA PHARMA LLC

HYLOR is an emerging beverage brand developing a creamy, sparkling protein drink positioned between indulgent sodas and traditional protein shakes. The company was founded by Ariana Pourbabak, PharmD and food scientist, who identified a gap in the functional beverage market for a product that delivers substantial protein content while maintaining a treat-like sensory experience. Each can of HYLOR contains 25 grams of whey protein and is formulated to deliver a smooth, creamy texture with fine carbonation, making it suitable as an afternoon snack or post-workout recovery drink without the heaviness of conventional protein shakes.

A defining characteristic of HYLOR's formulation philosophy is its deliberate avoidance of separately added emulsifiers, gums, and creamers. Instead, the company relies on a carefully selected dairy whey ingredient and a proprietary formulation approach to achieve its signature creamy body. This emphasis on clean-label ingredient choices reflects a food-science-driven development process led by the founder, who holds a doctorate in pharmacy and a background in food science.

HYLOR's initial product lineup features four dessert-inspired flavors, introduced together in a Variety 12-Pack containing three cans of each flavor. The brand is currently in a pre-launch phase, building a waitlist through its First Taste List program that grants early access to the debut product run and invitations to tasting events. The company has not yet opened general consumer ordering.

The brand's medical advisory structure includes Dr. Sam Pourbabak, a board-certified endocrinologist specializing in diabetes, metabolism, and hormonal health, who brings clinical perspective to the company's nutritional positioning. His background includes research at UCLA involving metabolic hormones and closed-loop insulin delivery technology, lending scientific credibility to HYLOR's focus on metabolic health and everyday nutrition.

HYLOR targets active, health-conscious consumers who seek functional nutrition without sacrificing taste or texture. The product is designed to be served cold over ice, requiring no blending or preparation, making it a convenient ready-to-drink option for post-exercise recovery or afternoon energy and protein needs. The brand's aesthetic and voice draw heavily from a hospitality sensibility — emphasizing thoughtful formulation, sensory experience, and the social ritual of the pour — differentiating it from purely performance-oriented protein supplement brands.