HYH America

HYH America is the US arm of Korea’s most trusted wellness innovator, bringing over 50 years of research and development in functional nutrition to the American market. The company specializes in science-driven wellness beverages, including energy drinks, sports drinks, functional water, prebiotic sodas, and flavored water. HYH America leverages the expertise of its parent company, hy, which pioneered lactic acid bacteria and probiotics in Korea, and supplies functional probiotics to companies globally. The company’s mission is to introduce healthier habits and happier cultures through authentically crafted wellness products, focusing on daily rituals and emotional storytelling. HYH America emphasizes eco-conscious materials and minimal-impact packaging, building a responsible, circular brand from day one. Their manufacturing is GMP, HACCP, and KOSHA-MS certified, ensuring quality and safety. While preparing for its US launch, HYH America is committed to science-based innovation, sustainability, and expanding access to functional nutrition for American consumers.