Howtian

Howtian Group is a global supplier of natural, plant-based ingredients serving the food, health, nutrition, personal care, and agriculture industries. With over 20 years of innovation, the company has established itself as a trusted partner for leading consumer brands seeking science-backed, functional ingredient solutions. Its portfolio is anchored by stevia sweeteners—natural, zero-calorie sugar alternatives derived from the stevia plant—alongside a broader range of plant-based functional ingredients designed to support sugar reduction, wellness, and nutritional enhancement. Howtian's stevia offerings are produced through a carefully controlled extraction process that preserves the natural profile of the plant while delivering consistent sweetness intensity and taste quality. These ingredients are positioned as premium alternatives to synthetic sweeteners and are suitable for use across a wide range of applications including beverages, dairy, confectionery, baked goods, dietary supplements, and functional foods. The company operates on a global distribution model, supplying ingredient solutions to manufacturers and brand owners across multiple continents. Its reach spans the food and beverage sector, the nutraceutical and dietary supplement industry, personal care product formulation, and agricultural applications—reflecting a diversified, multi-market ingredient strategy. As a science-driven organization, Howtian invests in research and development to ensure its plant-based ingredient portfolio meets evolving consumer demands for clean-label, natural, and health-forward products. The company's emphasis on botanical sourcing and sustainable extraction positions it within the growing clean-label and natural ingredient movement, appealing to brands reformulating products to reduce sugar content or eliminate artificial additives. With two decades of experience in plant-derived ingredient manufacturing and global supply, Howtian Group serves as a reliable, long-term supplier partner for CPG brands, private label manufacturers, and contract formulators seeking high-quality natural sweeteners and functional nutrition ingredients at scale.