Hola Mija

Hola Mija is a Los Angeles-based tortilla chip brand founded in 2021 by Jesse Suarez, rooted in a family recipe passed down from Mama Anita, whose culinary traditions traveled from San Luis Potosí through Tijuana and Santa Ana before finding a home in Los Angeles. The company produces premium tortilla chips distinguished by a commitment to traditional, clean-ingredient manufacturing that sets them apart from mainstream snack brands.

At the core of Hola Mija's process is authentic nixtamalization — whole organic, non-GMO corn is cooked and steeped in limewater, then ground into fresh masa. This contrasts with the industry-standard shortcut of using dried masa flour, and results in a chip that more closely replicates the flavor and texture of a real, hand-made tortilla. The chips are fried exclusively in grass-fed beef tallow, a traditional cooking fat that delivers a crisp finish without imparting a beefy flavor. Hola Mija positions itself as one of the first tortilla chip brands to adopt grass-fed tallow frying, predating the broader seed-oil-free movement that has since grown in consumer interest.

The ingredient list is intentionally minimal: organic nixtamalized corn, grass-fed beef tallow, and Celtic sea salt — no seed oils, no preservatives, and no artificial additives. The products are certified gluten-free and non-GMO, and use only organic corn. Available flavors include Original (Organic) and Chili Lime, sold in 7 oz bags — notably larger than the 5 oz standard common among competing brands. Products are available for direct-to-consumer purchase online, with multi-unit packs (3-pack, 6-pack, 12-pack) offered for home and hosting occasions, and retail distribution is also pursued via store partnerships.

Every batch is made in Los Angeles, keeping production close to the family and community that inspired the brand. The name 'Hola Mija' — meaning 'Hello, my daughter' — reflects founder Jesse Suarez's intent to honor his three daughters and preserve the food culture and traditions of his family's heritage. The brand appeals to health-conscious consumers, ancestral diet adherents, and shoppers seeking authentic, culturally rooted snack options in the better-for-you CPG segment.