Hip Pop

Hip Pop is a UK-based beverage company that specializes in creating naturally refreshing kombucha and living sodas made with real fruit and live cultures. Founded by Emma and Kenny, the company started in a garage and has grown to become an award-winning brand available in major UK retailers including Sainsbury's, Waitrose, Whole Foods, M&S, Co-Op, Booths, Morrisons, and Ocado. Hip Pop offers a diverse range of products including traditional kombucha flavors like Ginger & Yuzu, Apple & Elderflower, Blueberry & Ginger, and Strawberry & Pineapple, as well as gut-friendly sodas in flavors such as Pink Grapefruit, Berries & Cherries, Tropical Peach, and Ginger & Turmeric. The company also produces CBD-infused kombucha varieties including Passionfruit & Guava and Cherry & Blackberry. All products are made with no artificial sweeteners, focusing on real fruit ingredients and live cultures that support gut health. Hip Pop has been recognized as the UK's best carbonated drink and offers subscription services with up to 35% savings. The company serves the functional beverage market, targeting health-conscious consumers seeking alternatives to traditional soft drinks. Their products are positioned as premium, naturally fermented beverages that combine great taste with digestive health benefits. Hip Pop has established partnerships with major fitness and wellness platforms like ClassPass, reinforcing their brand positioning in the health and wellness space.