Hey Grill Hey

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About

Hey Grill Hey is a leading barbecue and grilling company founded by Susie Bulloch in 2015, specializing in premium BBQ sauces, rubs, and seasonings for backyard grilling enthusiasts. The company has created over 750 original recipes that millions of people cook monthly, establishing Hey Grill Hey as a trusted name in the BBQ industry. Their product line includes award-winning seasonings such as their Beef Rub, which won 1st Place from the National Barbecue & Grilling Association in 2020, along with signature items like Zesty Gold BBQ Sauce, Chicken Rub, Sweet Rub, and Apple Spice Turkey Brine. The company serves the consumer packaged goods industry with clean-ingredient products distributed through major retailers including Ace Hardware, Academy Sports, Scheels, Fleet Farm, and Harmons. Hey Grill Hey operates as a woman-owned business enterprise (WBENC certified) and has built a strong community through their Grill Squad membership program, mobile app with over 500 recipes, and active YouTube channel. The company focuses on making BBQ accessible to all skill levels while maintaining high-quality standards in their manufacturing and distribution processes. Their products cater to both amateur and professional pitmasters, with comprehensive educational content supporting their product ecosystem.

Services & Capabilities

Hey Grill Hey specializes in developing, manufacturing, and distributing premium BBQ sauces, dry rubs, and seasonings for the consumer packaged goods market. Core capabilities include product formulation with clean ingredients, recipe development and testing, content creation and community building, retail distribution through major chains, e-commerce fulfillment, and educational program development. The company maintains manufacturing partnerships for scalable production while focusing on brand development, digital marketing, and customer engagement through multiple channels including mobile applications, video content, and membership programs.

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