The Hemp Beverage Alliance is a trade association and advocacy group for the hemp-infused beverage industry. It brings together brands, distributors, supply chain partners, professional service providers, non-profit associations, and retailers to create a transparent, sustainable, and high-quality hemp beverage marketplace. The organization focuses on smart regulation, consumer education, transparency in manufacturing, and consistency in labeling to ensure a safe, innovative, and fair industry. The Alliance also leads the industry through education, best practices, advocacy, and partnerships, collaborating with the adult beverage and cannabis industries to find mutually beneficial solutions.