Heist

Heist is a specialty decaf coffee brand founded by Stephen and Sarah Bruner, with Director of Coffee Jarrett Johnson — a Certified Q Grader and former builder of award-winning Lineage Coffee — leading sourcing and roasting operations. The company was created to solve a longstanding problem in the coffee industry: the near-universal mediocrity of decaffeinated coffee. Rather than treating decaf as an afterthought, Heist was built from the ground up to source and decaffeinate some of the finest coffee beans on earth, including single-origin lots that had never previously been decaffeinated. The founders spent over 18 months evaluating decaffeination methods, consulting with top scientists, and ultimately committed to the water process — a solvent-free method in which caffeine is dissolved out using only water, preserving the complex flavor compounds that make specialty coffee worth drinking. Heist sources from the top 1% of the world's coffee beans and roasts to order, ensuring freshness and quality at the point of delivery. The brand explicitly rejects the use of chemical solvents such as methylene chloride and ethyl acetate — common in mainstream decaf production — positioning itself around purity and transparency. Every batch is third-party tested by Light Labs for mold, mycotoxins, and caffeine content, with results made available to consumers. Heist currently offers two core SKUs: Smooth Talker, a medium roast with tasting notes of dark chocolate and vanilla bean, and Blueprint, a light roast single-origin with notes of peach, fig, and cocoa. The brand also offers a quarter-caf option. Products are sold direct-to-consumer via subscription and one-time purchase, with an 18% discount available on subscriptions and a 30-day money-back guarantee. Heist targets coffee enthusiasts who want full-flavor specialty coffee without the sleep disruption caused by caffeine, positioning itself as a premium, health-conscious alternative in the fast-growing decaf segment.