HEIST GLOBAL, INC.

Heist is a specialty decaf coffee brand founded by Stephen and Sarah Bruner, built on the premise that decaffeinated coffee does not have to sacrifice flavor or quality. The company sources only top 1% of the world's coffee beans and employs a water-based decaffeination process that uses no solvents or chemicals, preserving the integrity and taste profile of the beans while removing caffeine. Heist positions itself squarely in the premium coffee segment, targeting consumers who want the full sensory experience of specialty coffee without the sleep-disrupting effects of caffeine.

The brand currently offers two primary roast profiles. The 'Smooth Talker' is a medium roast with tasting notes of dark chocolate and vanilla bean, described as round and balanced and suitable for everyday drinking at any time of day. The 'Blueprint' is a light roast featuring notes of cocoa, citrus zest, and peach, and serves as the brand's flagship rotating single-origin offering aimed at the serious coffee enthusiast. Both products are sold as whole beans to maximize freshness and flavor retention.

Heist differentiates itself through rigorous third-party quality validation. Its coffees have been evaluated by certified Coffee Q Graders using the Specialty Coffee Association (SCA) weighted scoring methodology, with blind tastings conducted against offerings from award-winning roasters and premium national chains. The brand's Blueprint decaf achieved a cupping score of 86, outperforming competitors including former Roasters of the Year and elite specialty roasters. This positions Heist among the highest-scoring decaf coffees available on the market.

Additional quality commitments include testing for mold and mycotoxins, ensuring a clean and safe product for health-conscious consumers. The company offers a 30-day money-back guarantee, reflecting confidence in its product and a consumer-first approach to brand trust. Heist sells direct-to-consumer via its website, appealing to a modern, digitally native audience that values transparency, quality provenance, and premium product experiences. The brand's narrative-driven marketing, including the personal founding story of the Bruner family, reinforces its identity as an authentic, mission-driven coffee company.