Haystack PR Collective

Haystack PR Collective is a boutique public relations and media relations firm founded by Kelli Bloomquist, a former journalist with more than 30 years of experience in storytelling, media, and communications. Originally launched in 2017 as Kelli Bloomquist Media, the agency has since evolved into Haystack PR Collective, reflecting its core mission: identifying the singular, compelling message within a client's story and amplifying it through strategic media placement and narrative development. The firm serves business leaders and organizations across a diverse range of industries, including tourism, agriculture, politics, small business, and food and beverage. Its clientele has secured placements in high-profile national outlets such as Vanity Fair, The New York Times, The Wall Street Journal, CNBC, MSNBC, Fox News, and CBS This Morning, as well as targeted regional and niche publications. What differentiates Haystack PR Collective from larger, generalist agencies is its founder's background as a working journalist. This perspective informs every pitch and strategy, giving the firm an insider understanding of what editors and journalists actually want — and what they reject. Rather than distributing generic press releases, the agency conducts deep discovery work to uncover the authentic angles that make a business genuinely newsworthy. Haystack PR Collective also positions itself at the intersection of traditional public relations and the evolving landscape of AI-powered search and digital visibility. Recognizing that AI-driven search engines increasingly rely on earned media, authoritative mentions, and genuine online reputation, the firm integrates modern media strategy with classic PR fundamentals. Services span crisis communications, thought leadership development, new venture launches, and ongoing media relations. The agency's established relationships with journalists across multiple beats and media tiers provide clients with access that would otherwise be difficult to secure independently.