havredals.com

Havredals is a Swedish food technology company specializing in plant-based meat alternatives crafted from Nordic fava beans. Founded by Per-Johan Thörn and led by CEO Katerina Cronstedt, the company is positioned as an emerging global food-tech brand with a strong presence in Sweden and growing distribution across the United States and the broader Nordic region. Its products are designed to replicate the taste and texture of conventional meat while offering a soy-free, gluten-free, and allergen-conscious alternative for consumers, restaurants, and foodservice operators.

The company's core product line centers on fava bean-based meat substitutes, including plant-based mince and plant burgers. These products are formulated with concise ingredient lists and minimal processing, prioritizing nutritional integrity and culinary performance. Havredals products are noted for their juicy, meaty texture, making them suitable for a wide range of cooking applications including frying, grilling, and incorporation into recipes traditionally built around animal proteins. The products are rich in protein, fiber, vitamins, and minerals derived from fava beans, which serve as the primary functional ingredient.

Havredals differentiates itself in the competitive plant-based food market through its exclusive use of Nordic-sourced fava beans rather than soy — a key distinction in terms of both allergen profile and agricultural impact. Fava beans are regenerative crops that naturally fix nitrogen in the soil, eliminating the need for synthetic fertilizers and contributing to soil health. This positions the ingredient as both a superior nutritional source and a more sustainable raw material compared to soy, which dominates the plant-based protein category globally.

All sourcing and production takes place in Sweden, with state-of-the-art manufacturing facilities that employ advanced food technology and sustainable production practices. The company emphasizes local ingredient procurement from Nordic agricultural regions and maintains strict quality standards throughout its supply chain. Its US sales operations are led by Shelley Joynt, reflecting an active commercial push into the North American market.

Havredals products have received strong validation from acclaimed culinary professionals. Endorsements include a two-star Michelin chef at Aquavit in New York and prominent Swedish restaurateurs, underscoring the brand's appeal to high-end foodservice operators. The products are currently used by acclaimed restaurants in both the United States and the Nordic countries.

Historically, Havredals also produced plant-based dairy alternatives, including oat milk and cooking cream under the Havredryck brand, achieving over one million units sold in Swedish households. The company has since paused dairy production to concentrate resources on expanding its meat alternative portfolio, signaling a strategic focus on the higher-growth plant-based meat segment.

Havredals targets both B2B foodservice accounts — including restaurants, hotels, and institutional kitchens — as well as retail consumers seeking clean-label, allergen-free protein alternatives. Its value proposition combines premium quality, transparent sourcing, competitive pricing, and reliable distribution, making it a compelling supplier option for buyers seeking differentiated plant-based protein ingredients or finished products.