Happy Viking

Happy Viking is a plant-based nutrition brand founded by professional tennis champion Venus Williams, who developed the product line following her 2011 diagnosis with an autoimmune disease. The brand centers on high-protein, high-fiber superfood meal replacement and protein powder formulations designed to support whole-body wellness. Each serving is built around what the company calls the "30/10 Rule" — 30 grams of protein and 10 grams of fiber per serving — a framework aligned with dietitian recommendations for satiety, strength, and sustained energy.

The product lineup includes a range of flavored protein and meal replacement powders available in individual bags and on-the-go travel packs. Current flavors include Triple Chocolate, Vanilla Bean, Strawberry Smoothie, Berry Parfait, Greeña Colada, and Cookies & Cream, with combo and sampler options available for consumers exploring the range. The formulations are vegan, keto-friendly, paleo-compatible, dairy-free, gluten-free, and free from artificial ingredients. Products are made with non-GMO, clean, highly digestible plant protein, and are further enriched with superfoods, pre- and probiotics, and fiber to support digestive health, immune function, lean muscle development, appetite control, brain performance, and sustained energy.

Happy Viking targets health-conscious consumers, particularly those dissatisfied with traditional protein powders and meal replacements that compromise on taste or digestive comfort. The brand differentiates itself through its founder's personal health story, strong consumer taste ratings — with 93% of surveyed users reporting it as the best-tasting plant protein they have tried — and a nutritional profile that functions as a complete meal rather than a simple supplement. Products are sold direct-to-consumer through the brand's website with a 100% satisfaction guarantee.