Halo Top Creamery

Halo Top is a consumer ice cream brand founded in 2011 with a mission to create a lower-calorie, protein-rich ice cream that does not compromise on creaminess or flavor. The brand was built on a philosophy of transparency, most notably by prominently displaying calorie counts on the front of its pints — a practice that distinguished it from conventional ice cream brands that often minimize visibility of nutritional information. This approach resonated strongly with health-conscious consumers seeking indulgent treats that fit within their dietary routines.

Halo Top produces a wide range of ice cream pints spanning classic flavors such as Vanilla and Chocolate, as well as more indulgent varieties featuring mix-ins including brownie chunks and fudge swirls. A defining characteristic of the product line is its nutritional profile: fewer calories (ranging from 280 to 490 calories per pint), less sugar than leading competitive brands, and a good source of protein. In 2022, the company reformulated its pints to deliver an even creamier texture while maintaining the low-calorie, high-protein attributes its customer base expects. In 2025, the brand launched a new innovation tier featuring pints with mix-ins in every bite, delivering a more indulgent experience while still maintaining roughly half the calories of other leading ice cream brands.

The brand's growth trajectory was remarkable. By 2017, just six years after its founding, Halo Top became the number one selling pint of ice cream in the United States — a milestone that underscored the market demand for better-for-you frozen desserts. TIME magazine recognized the brand as one of the Top Inventions of the Year, further cementing its cultural and commercial impact.

In 2019, Halo Top was acquired by Wells Enterprises, the largest family-owned ice cream manufacturer in the United States. This partnership expanded Halo Top's operational scale, distribution reach, and innovation capacity, allowing the brand to accelerate product development and strengthen its presence in retail freezer aisles nationwide.

Halo Top operates within the better-for-you frozen dessert segment of the CPG market, targeting consumers who seek balance between indulgence and nutritional awareness. Its product positioning appeals to a broad demographic of health-conscious adults who do not want to sacrifice taste for lower calorie intake. The brand competes in the light ice cream category alongside other reduced-calorie frozen dessert offerings but differentiates itself through its protein content, transparent labeling, and ongoing flavor innovation.