HALLPASS, LLC

HallPass is a better-for-you confectionery brand offering low-sugar, reduced-calorie candy products designed to deliver the indulgent taste of traditional candy with a significantly reduced sugar and calorie footprint. The brand's product lineup centers on chocolate and peanut-based treats, currently featuring three core SKUs: Peanut Cups, Chocolatey Candy Pieces, and Peanut Creme Crispy Wafers. Each product is formulated to contain approximately 70 calories per serving and just 1 gram of sugar per serving, achieved through a proprietary blend of ingredients including soluble corn fiber, sucralose, and acesulfame potassium. HallPass candies are positioned squarely in the better-for-you snacking segment, targeting health-conscious consumers who want to enjoy sweet treats without compromising their dietary goals. The Peanut Cups feature a smooth chocolatey shell with a creamy, sweet-and-salty peanut center, packaged in single-serve packs of 2 cups each. The Peanut Creme Crispy Wafers consist of delicate, crispy wafer layers filled with peanut creme and dipped in a chocolatey coating, offering a textural contrast that differentiates them within the reduced-sugar candy category. All products are sold in multi-pack carton formats — 20 or 25 single-serve packs per carton — suitable for both at-home snacking and on-the-go consumption. HallPass products carry OU Kosher Dairy certification, making them suitable for consumers observing kosher dietary guidelines. The Peanut Cups and Chocolatey Candy Pieces are naturally gluten-free, though the brand notes the Peanut Creme Crispy Wafers contain wheat and are not gluten-free. While no formal keto certification is claimed, the products are formulated to minimize sugar and net carbs, appealing to macro-conscious consumers. HallPass is available at Walmart stores nationwide, marking a significant retail distribution milestone for the brand, and products are also available for direct-to-consumer purchase online with free shipping on all orders. The brand backs its products with a satisfaction guarantee. HallPass competes in the fast-growing permissive indulgence and better-for-you candy space, leveraging familiar flavor profiles — chocolate and peanut — reformulated for modern nutritional preferences.