grt sht

GRT SHT Ventures is an early-stage venture capital and strategic advisory firm founded in 2022, focused on investing in and supporting consumer brands across the food, family, and wellness sectors. The firm was co-founded by Rachel Mansfield, a food entrepreneur, cookbook author, and podcast host known for her rachLmansfield and Just the Good Stuff platforms, and Jordan Carpenter, a finance professional with a decade of experience at New York-based hedge and private equity funds. Together, the co-founders bring a unique combination of consumer brand expertise, digital audience reach, and institutional finance acumen to their portfolio companies. GRT SHT Ventures differentiates itself from traditional venture capital by offering founders not only capital deployment but also hands-on strategic advisory services and access to Rachel Mansfield's extensive network within the consumer goods and food industry. The firm targets enthusiastic and execution-oriented founders who are building brands with long-term staying power, deliberately steering away from fleeting health, wellness, and food trends in favor of products and brands with enduring market relevance. Their investment thesis spans the food, family, and wellness spaces, among other consumer categories. Rachel and Jordan began their angel investing journey in 2018, backing brands they personally used and believed in, building a track record over four years before formally launching the venture fund. This personal, consumer-first approach to investing distinguishes GRT SHT Ventures as an operator-led fund that understands the challenges faced by early-stage consumer packaged goods and lifestyle brands. The firm is particularly well-suited for startup founders seeking more than a financial backer — offering mentorship, brand-building guidance, and connectivity within the broader consumer and food entrepreneur ecosystem.