Ground Up

Ground Up is a Portland, Oregon-based nut butter brand crafting small-batch nut butters with simple, all-natural ingredients and bold, distinctive flavors. Founded a decade ago with a strong social mission at its core, the company has grown from a simple idea into a recognized brand in the natural foods space. Ground Up produces a diverse lineup of nut butter products available through direct-to-consumer online channels, retail store locations, and subscription offerings, making its products accessible to a wide range of consumers across the country. The brand's product portfolio includes an assortment of nut butters sold individually, in bundles, and through a customizable build-your-own-pack format, catering to consumers who value both variety and convenience. A recent collaboration with cookbook author and recipe developer Jenn Lueke resulted in a Date Cashew Cookie Dough nut butter, highlighting the company's commitment to innovation and creative partnerships within the food industry. Ground Up emphasizes the use of all-natural, simple ingredients, appealing to health-conscious consumers seeking clean-label snack and pantry staples. Beyond its product offerings, the company operates with a defined social mission: providing job skills training and meaningful employment to women overcoming adversity. This workforce development focus differentiates Ground Up from conventional food manufacturers, positioning it as a mission-driven enterprise that combines consumer packaged goods production with community impact. The company sells direct-to-consumer via its website, offers merchandise, and maintains a store locator for retail distribution, suggesting a multi-channel sales approach spanning both e-commerce and brick-and-mortar retail. Ground Up's small-batch production model underscores a commitment to quality and craftsmanship, distinguishing it from large-scale commodity nut butter producers.