Greenwich Capital Group

Greenwich Capital Group (GCG) is a middle-market investment banking and mergers and acquisitions advisory firm based in Birmingham, Michigan. The firm specializes in guiding business owners through complex transactions, including sell-side advisory, business sales, and acquisitions. GCG operates through its registered broker-dealer affiliate, GCG Securities LLC, a member of FINRA and SIPC, ensuring full regulatory compliance across all securities transactions. The firm serves a diverse range of industries, with demonstrated experience advising clients in sectors such as food and beverage manufacturing, restoration services, technology services, and repair and maintenance businesses. Greenwich Capital Group differentiates itself through its hands-on, process-driven approach to transaction management. Clients consistently highlight the firm's ability to manage pace and pressure throughout deal processes, its deep understanding of individual business models, and its capacity to communicate complex transaction dynamics to business owners who may lack prior M&A experience. The team is noted for its availability, diligence, and commitment to maximizing value for selling shareholders. GCG's engagements span a variety of transaction types and business sizes within the middle market, making it a versatile advisor for owner-operators seeking liquidity events or strategic exits. The firm has built a reputation for generating strong outcomes through a combination of broad industry relationships, structured deal processes, and a highly attentive client service model. Past clients include companies such as Great Lakes Potato Chip Company, DRYmedic Restoration Services, RXA, and D&R, among others. Greenwich Capital Group positions itself as a trusted partner rather than a transactional advisor, emphasizing long-term relationship building and thorough preparation of management teams for the realities of the sale process.