Glide Consulting

EddyLine Partners is a fractional go-to-market leadership consultancy serving natural products and outdoor brands. Operating under the brand formerly associated with Glide Consulting, the firm is run by an experienced operator who has taken products to market as a founder, program lead, and co-founder. The consultancy offers a single fractional commercial seat on a monthly retainer, designed to provide small and emerging brands with the commercial leadership of a seasoned executive without the cost of a full-time hire.

The firm's core service covers four distinct phases of commercialization. The pre-launch phase encompasses customer identification, positioning, pricing, packaging claims, product development, ingredient sourcing, and supplier qualification. The launch phase includes building a marketing plan scaled to the available budget, developing sell sheets, crafting retailer pitches, and generating initial traction. The channel development phase focuses on opening doors in natural retail, specialty, outdoor dealers, direct-to-consumer, and partnership channels — with a deliberate, economics-driven approach to selecting the right channels for each brand. Finally, the weekly commercial rhythm phase provides ongoing operational cadence through priorities, metrics tracking, and regular commercial reviews.

A meaningful differentiator is the firm's deep integration of AI into day-to-day commercial work. Custom AI workflows are built into each engagement, covering sell sheet drafting, retailer follow-up management, deduction tracking, and launch performance visibility for the full team. These tools are purpose-built for each client's product and channels rather than applied generically.

The founder's track record includes building Amari, a functional sports recovery beverage, from concept to 160 retail doors and a national launch with Sprouts Farmers Market, raising $450K from 12 angel investors and managing a team of six from 2018 to 2026. Prior experience includes nearly a decade at the Innovation Center of the Rockies, where the founder led more than 35 commercialization engagements, oversaw 50 additional ones, and worked with over 330 university research teams, 21 startups, and 6 strategic partnerships. Earlier experience includes co-founding FuelCellStore.com, the first online marketplace for hydrogen fuel cells.

EddyLine Partners focuses exclusively on a small number of clients at a time, emphasizing a high-trust, hands-on, customized engagement model. Target clients include founders, executives, and researchers at the early stages of bringing a new product or technology to market in natural products, outdoor, or adjacent consumer categories.