GEN Z Beverages, LLC.

The company markets a line of functional hydration beverages sold under the C-WTR brand, positioned as a naturally flavored alternative to conventional sports drinks, energy drinks and sodas. Its core product is a non-carbonated water beverage with a natural lemon and key lime taste, promoted as a hydration, recovery and energy drink for use before, during and after workouts and outdoor activity in hot conditions. A companion line extension, C-WTR Sparkling, delivers the same lemon and key lime flavor profile in a lightly carbonated format aimed at consumers who find plain sparkling waters lacking in flavor. Both formats are sold in 16.9 oz bottles, packaged and offered in twelve-count cases through an online direct-to-consumer store, with case quantities suggesting retail and multipack distribution as well. Marketing positions the products against artificially sweetened and stevia-sweetened drinks and against caffeine- and sugar-loaded energy drinks and diet sodas, emphasizing natural flavor and a nutritional profile the company describes as superior to sports drinks. Consumer and athlete testimonials featured on the site, including one from a retired NBA center, focus on taste, refreshment and a sense of sustained energy without the jitteriness associated with caffeine, and note appeal even among drinkers who dislike the taste of coconut water. The brand's target markets are active consumers, athletes and workout- and outdoor-oriented buyers seeking a low-artificial, flavored hydration option. Product presentation centers on two SKUs, still and sparkling, in a single flavor profile.