FreshieTM Organic Tequila Seltzer

Freshie is a ready-to-drink organic tequila seltzer brand that produces canned cocktails made with a minimal, clean ingredient list. The company offers three distinct flavor varieties — Lime, Grapefruit Guava, and Blood Orange Habanero — each crafted with organic silver tequila, organic agave nectar, organic natural flavors, and sparkling water. Every product carries USDA Certified Organic status, reflecting a commitment to ingredient transparency and quality sourcing. Each 12 fl oz can delivers 99 calories, 4.5% ABV, and just 3 grams of carbohydrates, positioning the brand squarely within the better-for-you, low-calorie alcohol beverage segment. The tequila used in Freshie's products is sourced from a fourth-generation, family-owned distillery in Jalisco, Mexico, with agave matured for a full seven years before harvest and distillation — a detail that underscores the brand's dedication to traditional craft production methods. Founded in 2016, the brand originated from a spontaneous recipe created during a personal trip to Mexico, blending tequila, limes, agave nectar, and sparkling water with friends and family. That original recipe has since been scaled and commercially produced while maintaining its core simplicity. Freshie targets adult consumers seeking light, refreshing, organic canned cocktail options for casual social occasions such as backyard gatherings, music festivals, and outdoor events. The brand operates within the rapidly growing hard seltzer and ready-to-drink cocktail categories, differentiating itself through USDA organic certification, single-digit ingredient counts, and an authentic origin story rooted in artisanal Mexican distilling tradition. Freshie is also a member of the 1% for the Planet program and partners with the S.A.C.R.E.D. Foundation to support rural Mexican communities, integrating a cause-marketing component into its brand identity. The product's clean nutritional profile and organic credentials make it well-suited for natural and specialty retail channels, as well as on-premise accounts catering to health-conscious consumers.