For The Record

For The Record (FTR) is an independent Amazon channel management agency specializing in growth for established direct-to-consumer (DTC) and consumer packaged goods (CPG) brands. Founded and led by CEO Michael Jordan, who has over 15 years of personal experience selling on Amazon, the agency was built specifically to address the gap between fragmented Amazon service providers and the need for a single, accountable team managing the entire channel. FTR operates as a full-service Amazon partner, bringing together strategy, creative, advertising, and daily account operations under one connected team rather than siloing these functions across separate vendors or junior staff. The agency's core proposition centers on the relationship between paid social advertising and Amazon performance. FTR recognizes that brands investing in TikTok, Meta, and Google campaigns generate significant spillover traffic to Amazon, and that without proper account management, this spend can inadvertently benefit counterfeiters, hijackers, and competing listings. FTR separates spillover attribution from new-to-brand customer acquisition, giving brands clear visibility into what each channel is actually delivering and enabling precise optimization across the full funnel. Service offerings include full-service account management encompassing channel strategy, catalog and account health, listings and A+ Content, Brand Stores, and reporting. On the advertising side, FTR manages Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display, as well as Amazon DSP for audience-based display and video advertising covering prospecting, remarketing, and measurement. Creative services — including main listing images, infographics, and A+ Content — are produced by the same team running the advertising, ensuring creative and performance strategy remain tightly connected. The agency also provides brand protection services including counterfeit monitoring, hijacker removal, and Buy Box recovery. FTR positions itself against other Amazon agencies, in-house teams, and freelancer arrangements by offering senior specialist attention on every account, one point of accountability across all deliverables, and a shared growth plan rather than a PPC-only or task-driven engagement. The agency reports having managed over one billion dollars in client sales and scaled more than 130 brands. It serves established CPG and DTC brands either launching on Amazon for the first time or seeking to consolidate a fragmented existing setup into a single managed channel.