First Light Farms

First Light Farms is a New Zealand-based premium meat company founded in 2006 by three friends - Jason Ross, Gerard Hickey, and Greg Evans - who set out to revolutionize the meat industry by producing the world's best grass-fed beef. The company specializes in 100% grass-fed Wagyu beef, pasture-raised venison, elk, and premium pet food products, all sourced from New Zealand's pristine grazing lands. First Light pioneered the development of grass-fed Wagyu beef, a groundbreaking achievement as no one had previously succeeded in fattening Wagyu cattle exclusively on grass rather than traditional grain feeds. Their innovative approach produces beef with exceptional marbling, superior flavor profiles, and high Omega-3 content while maintaining ethical farming practices. The company operates across multiple product categories including premium steaks (ribeye, filet, tomahawk, NY strip), ground beef, organ supplements, freeze-dried dog food, elk products, and artisan homeware crafted from their cattle hides. First Light serves the consumer packaged goods industry through direct-to-consumer e-commerce, subscription services like their exclusive Steak Club, and retail partnerships. Their products are GMO-free, antibiotic-free, hormone-free, and Certified Humane, appealing to health-conscious consumers seeking premium, ethically-sourced protein. The company has gained significant recognition, with Forbes naming them the 'best beef in the world' and building a loyal customer base through their commitment to quality over quantity. First Light's business model emphasizes sustainable farming practices, fair compensation for farmers, and complete animal utilization, reflecting their core values of integrity, innovation, and environmental stewardship.