Field Guide

Field Guide is a woman-owned strategic communications consultancy based in Minneapolis, Minnesota, serving mission-driven brands and organizations across multiple industries. The firm specializes in developing and executing customized communications strategies for forward-thinking businesses and nonprofits whose work creates positive social, environmental, or economic impact. Field Guide operates under the guiding tagline 'Making Good Better,' reflecting its core mission to amplify and elevate the good that clients already do in the world.

The consultancy offers a broad suite of services spanning public relations, strategic planning, brand management, messaging development, content creation, and crisis communications. Its approach is rooted in deep collaboration with clients, beginning with a comprehensive communications audit that evaluates existing brand channels, content, and tactics before moving into transparent, goal-aligned action planning. From there, the team assembles custom groups of specialists to execute each client's communications strategy with precision and consistency.

Field Guide brings particular expertise in translating complex impact data—such as ESG assessments, annual reports, and online dashboards—into compelling narratives that resonate with diverse audiences. The firm helps organizations use this information to strengthen stakeholder relationships, attract funding and partners, access new markets, and improve internal operations. This specialization makes it a valuable partner for organizations in sectors such as sustainable agriculture, policy advocacy, local economic development, and behavior change initiatives.

The company's cross-sector experience is a key differentiator, enabling it to navigate and communicate within complex systems while developing messaging that works across a wide range of audiences. Its brand management services cover everything from naming and logo development to brand positioning, crisis communication planning, and ongoing strategic counsel.

Field Guide is grounded in the Belonging, Dignity, Justice, and Joy (BDJJ) framework—an alternative to traditional DEI approaches—and upholds seven core values: collaboration, curiosity, forward-thinking orientation, mission-driven work, trust, agility, and sustainability. The team includes women, LGBTQ+, and BIPOC professionals, and the business is a recognized member of the Keystone Program of the Minneapolis Regional Chamber, denoting that it donates at least 2% of annual pre-tax earnings to the community.