Ferment Fizz

Ferment Fizz is a UK-based food and beverage brand specializing in naturally fermented, gut-health-focused drinks and functional food products. The company produces a range of fermented lemonades — marketed as a new kind of soda — made with whole fruits and living cultures, containing no citric acid, no artificial sweeteners, no added flavourings, and no preservatives. Current lemonade varieties include Lemon, Orange & Mango, and Lemon & Raspberry, each positioned around clean-label, probiotic-rich formulations designed to support digestive wellness. In addition to its carbonated lemonade line, Ferment Fizz offers a range of fermented vegetable-based 'Digest Shots' — concentrated functional shots containing live cultures aimed at delivering a measurable gut health benefit in a single serving. The brand draws on the principles of traditional fermentation, positioning ancient food-making techniques as the antidote to heavily processed modern food. Products are formulated with prebiotic fibre derived from whole fruits, aligning with guidance from respected health bodies including the British Dietetic Association, the NHS, and Guts UK Charity, all of which are cited on the company's platform in support of fermented foods and probiotic consumption. Ferment Fizz targets health-conscious consumers seeking functional beverages that go beyond conventional juices and sodas, with a particular emphasis on gut microbiome support. The brand is actively building a retail distribution network, seeking partnerships with select retailers and health stores through a dedicated stockist programme. Its positioning spans both the natural health channel and the broader functional beverage market.