Eighteen94 Capital

Eighteen94 Capital (stylized as 1894 Capital) was Kellanova's venture capital and innovation investment arm, operating under the domain 1894capital.com. The URL now redirects to Kellanova's official supplier portal, indicating that Eighteen94 Capital has been absorbed or consolidated into Kellanova's broader corporate structure following Mars's completed acquisition of Kellanova. Kellanova, the parent organization, is a major global food manufacturer known for iconic snack and cereal brands, operating across North America, Europe, Latin America, and Asia, Middle East, and Africa. The redirect to Kellanova's supplier-facing pages suggests that Eighteen94 Capital's functions — which historically focused on strategic investments in emerging food and beverage brands and technologies — have been integrated into the larger Mars-Kellanova enterprise. Kellanova works closely with a global network of ingredient, packaging, indirect services, and co-manufacturing suppliers, emphasizing innovation, financial excellence, operational excellence, responsible sourcing, and supplier diversity. The combined Mars-Kellanova entity continues to seek supplier partnerships that drive breakthrough products, services, processes, and technology, with a strong focus on sustainability, lean operations, and supply chain agility.