Eat In Good Faith LLC

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About

In Good Faith is a faith-driven chocolate candy bar company that creates better-for-you treats using clean, simple, and wholesome ingredients. Founded by Eileen Pluard and Sam Khoury, the company was born from their shared desire to nourish spirit, mind, and body while changing the food industry for the better. The company specializes in reimagined chocolate candy bars made with sustainably sourced ingredients including coconut cream, avocado oil, unrefined coconut sugar, and other healthier substitutes. Their product line features Dark Chocolate Maple Tahini Bars and Dark Chocolate Coconut & Salted Caramel Bars, sold in 12-bar packages for $37 each. The founders bring complementary expertise - Eileen developed the recipes through her personal journey of healing from disordered eating and discovering how specific ingredients affect wellbeing, while Sam brings big food industry experience and supply chain knowledge. The company operates with core values of passionate leadership, putting people first, acting with integrity, focusing on sustainability, innovation, and making positive impact. They source sustainable ingredients from around the world and develop partnerships with suppliers and small farmers to ensure the highest quality, healthiest, and most sustainable ingredients. In Good Faith serves health-conscious consumers seeking indulgent treats without compromising their wellness goals, offering products that align with clean eating lifestyles while delivering on taste and satisfaction. The company is headquartered in Dallas, TX and operates primarily through direct-to-consumer online sales with wholesale opportunities available.

Services & Capabilities

In Good Faith specializes in developing and manufacturing premium chocolate candy bars using clean, wholesome ingredients as healthier alternatives to traditional confectionery products. The company's core capabilities include sustainable ingredient sourcing from global suppliers, recipe development focused on nutrient-rich substitutes like coconut cream and unrefined coconut sugar, direct-to-consumer e-commerce operations, and wholesale distribution partnerships. They maintain expertise in supply chain management for specialty food ingredients, product formulation for better-for-you confectionery, and brand positioning in the health-conscious consumer market. The company serves the growing clean label and functional food segments within the consumer packaged goods industry, offering products that meet demand for indulgent treats without artificial ingredients or highly processed components.

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