Drink Pesche

Pesche is a Des Moines, Iowa–based functional beverage brand founded in 2023 by husband-and-wife team Taylor and Zack Grasso. The company was born out of a personal wellness journey: Taylor, a registered dietitian, stepped away from alcohol to improve her mental clarity, while Zack, managing type 1 diabetes, found that traditional alcoholic and non-alcoholic beverages made it harder to maintain his health. Together, they set out to create a non-alcoholic drink alternative that delivered real functional benefits, genuine flavor, and an elevated social drinking experience without compromise. The result is Pesche—a line of functional mocktails formulated with adaptogens, nootropics, botanicals, and vitamins, each designed to match a specific mood or moment. The brand's name is pronounced 'peh-shay' and reflects its intentional, curated approach to functional beverages. Every Pesche product is crafted to contain zero alcohol and fewer than 7 grams of added sugar per can, positioning the brand firmly within the better-for-you and sober-curious beverage movement. The company targets consumers who are sober, sober curious, reducing alcohol consumption, or simply seeking a health-conscious alternative to traditional cocktails and mocktails. Pesche differentiates itself from conventional non-alcoholic options—which often rely on excess sugar, artificial sweeteners, or empty calories—by incorporating clinically recognized functional ingredients. Key ingredients across its product line include Lion's Mane Mushroom Extract for cognitive clarity and focus, Panax Ginseng Root Extract for sustained energy and resilience, Green Tea Extract as a clean natural caffeine source, and various botanicals designed to support calm and recovery. Each flavor is formulated to a specific sensation profile, such as energizing, decompressing, or recovery support, giving consumers a purposeful drinking experience tied to their lifestyle or occasion. Current offerings include 'Lift,' a Peach Mango Margarita-flavored SKU delivering 75mg of caffeine per 12 fl oz can for energy and focus, and 'Kickback,' a Strawberry Mint Mojito-flavored option oriented toward relaxation. Products are sold direct-to-consumer via the brand's website at $19.99 per unit and are also available through select local retail partners in Des Moines. Pesche appeals to a wide range of lifestyle occasions, from bar scenes and concerts to at-home relaxation, making it a versatile player in the fast-growing functional and non-alcoholic beverage category.