Drink H20

Anyone Thirsty, operating under the brand DRINK H2O, is a purpose-driven bottled water company sourcing its product from a 600-foot deep well near the Cascade Mountain Range in the Pacific Northwest. The water undergoes a rigorous multi-stage filtration process—including reverse osmosis, charcoal filtration, and ozone treatment—and is tested every 90 minutes during production to ensure consistent purity and quality. The result is a clean, cold, and uncompromised drinking water product that the company positions as a trustworthy alternative to conventional bottled water brands.

A defining feature of DRINK H2O is its commitment to packaging in BPA-free aluminum cans rather than single-use plastic bottles. This packaging choice reflects the company's focus on consumer health and environmental responsibility, distinguishing it in a marketplace dominated by traditional plastic-bottle water brands.

The company operates on a cause-based business model with a direct social impact component. For every twenty-six pallets of water sold, a portion of revenue is directed toward funding clean water projects in underserved communities around the world through a partnership with Charity: Water. The brand's founding ethos is rooted in the global water crisis, particularly the burden placed on young women in developing regions who travel two to ten miles daily to collect dirty, often disease-ridden water—time that takes them away from education and childhood development. DRINK H2O was founded on the belief that access to clean water is a universal right, and the company seeks to address this disparity through every unit sold.

Currently distributed in grab-and-go refrigerators across northern Idaho communities including Coeur d'Alene, Hayden, Post Falls, Rathdrum, Athol, Sandpoint, Bonner's Ferry, and surrounding areas, the brand is in an early regional distribution phase with potential for broader market expansion. The leadership team includes founder and CEO Deedee Shortell, Chief Operations Officer Shane Beidler, a marketing and media team, and a dedicated sales and account management professional. The company targets health-conscious consumers, retail grab-and-go channels, and mission-aligned buyers in the CPG beverage space.